The BCG Matrix helps businesses analyze product portfolios, aiding resource allocation by assessing market share and growth potential.
Expert insights on the definition bcg matrix Assignment Help reveal its significance in strategic management. This framework helps businesses analyze their product portfolio based on market share and growth rate. By categorizing products into four quadrants—Stars, Cash Cows, Question Marks, and Dogs—companies can make informed decisions regarding resource allocation, investment strategies, and overall market positioning for sustainable growth.
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